Challenges Before Adoption
■ Background
F Fashion's growth was constrained by the limits of traditional B2B sales methods.
• Frequent errors from phone/fax orders (45 per month on average)
• Sales staff wrote orders by hand and re-entered them into the ERP (duplicate work)
• Unit price/discount policies for each client scattered across Excel files
• Missed orders around seasonal order deadlines
• Communication delays due to time differences with overseas buyers
In particular, as demand for contactless transactions grew after COVID-19, building an online ordering system became urgent.
F Fashion's growth was constrained by the limits of traditional B2B sales methods.
• Frequent errors from phone/fax orders (45 per month on average)
• Sales staff wrote orders by hand and re-entered them into the ERP (duplicate work)
• Unit price/discount policies for each client scattered across Excel files
• Missed orders around seasonal order deadlines
• Communication delays due to time differences with overseas buyers
In particular, as demand for contactless transactions grew after COVID-19, building an online ordering system became urgent.
YourIT's Solution
■ YourIT's Solution
1. Business process analysis and design (3 weeks)
- Analysis of the current order-production-delivery process
- Requirements survey by client type (domestic/overseas, large/small)
- B2B platform feature definition and UI/UX design
2. B2B online ordering platform development (10 weeks)
- Responsive web-based B2B shopping mall
- Client-specific catalogs and pricing policy system
- Real-time inventory integration and delivery date forecasting
- Multilingual support (Korean/English/Chinese/Japanese)
3. ERP integration and automation (4 weeks)
- Real-time integration with the existing ERP system
- Automated order → production order → shipment workflow
- Client receivables management and credit limit control
4. Marketing tool integration (2 weeks)
- Email marketing automation (new product/season notifications)
- KakaoTalk Business Channel integration
- Client behavior analysis based on web analytics tools
1. Business process analysis and design (3 weeks)
- Analysis of the current order-production-delivery process
- Requirements survey by client type (domestic/overseas, large/small)
- B2B platform feature definition and UI/UX design
2. B2B online ordering platform development (10 weeks)
- Responsive web-based B2B shopping mall
- Client-specific catalogs and pricing policy system
- Real-time inventory integration and delivery date forecasting
- Multilingual support (Korean/English/Chinese/Japanese)
3. ERP integration and automation (4 weeks)
- Real-time integration with the existing ERP system
- Automated order → production order → shipment workflow
- Client receivables management and credit limit control
4. Marketing tool integration (2 weeks)
- Email marketing automation (new product/season notifications)
- KakaoTalk Business Channel integration
- Client behavior analysis based on web analytics tools
Results
■ Results
Quantitative results:
• Order error rate: 8.5% → 0.3% (96% reduction)
• Order processing time: 4 hours → 15 minutes on average (94% shorter)
• Clients managed per salesperson: 25 → 80 (3.2x)
• Share of orders from overseas buyers: 15% → 35% (133% increase)
Qualitative results:
• Sales staff can focus on sales activities rather than simple order processing
• 80% less overtime during seasonal order deadlines
• New client onboarding time cut from 5 days to 1 day
• Client satisfaction survey score: 72 → 91
"At first we worried our existing clients would be reluctant to order online, but many actually asked why we hadn't done this sooner. Overseas buyers in particular are very pleased that they can order regardless of the time difference."
- Minji Song, Director, Sales Team, F Fashion
Quantitative results:
• Order error rate: 8.5% → 0.3% (96% reduction)
• Order processing time: 4 hours → 15 minutes on average (94% shorter)
• Clients managed per salesperson: 25 → 80 (3.2x)
• Share of orders from overseas buyers: 15% → 35% (133% increase)
Qualitative results:
• Sales staff can focus on sales activities rather than simple order processing
• 80% less overtime during seasonal order deadlines
• New client onboarding time cut from 5 days to 1 day
• Client satisfaction survey score: 72 → 91
"At first we worried our existing clients would be reluctant to order online, but many actually asked why we hadn't done this sooner. Overseas buyers in particular are very pleased that they can order regardless of the time difference."
- Minji Song, Director, Sales Team, F Fashion
